DZone May Not Be Beneficial for Most Bloggers
October 6th, 2008There seems to be mostly downsides and few upsides for aggregation by dzone.com unless you are an elite blogger like these Most Valued Bloggers (http://www.dzone.com/mvbs). If you are an average or worse blogger like me, a listing at DMZone and similar Web 2.0 blog aggregators can become a minefield.
* You are bound to annoy someone
Unless you stick with conventional opinions and never play the devil’s advocate, you will probably upset a whole bunch of people. It is not a big deal at javablogs.com since the traffic from there is not nearly as high as DZone, and there is more noise at javablogs.com so your blog article looks better in comparison. At DZone, there was a shelling of a Struts blog entry apparently only because Struts is not personally useful to some DZone readers.
http://java.dzone.com/articles/why-struts-necessary-developme
If you are a blogger like John Dvorak of PC Magazine, you will want to rile up as many people as possible to increase subscribers. Most average bloggers have neither the page views nor the ad network to make it worth the risk. You might have to do business in the future with some of these people.
* Someone else will spread your idea
Any popular opinion that you might want to blog about, most likely other bloggers will blog about it eventually. If you are blogging to get an unpopular idea out there, someone else can read it from javablogs.com and restate it elsewhere to take the repercussions for the idea. The outcome will be the same without having to risk your own reputation.
* Being graded sucks
There is a reason I am no longer in school after about a decade of attending universities, and it is not due to flunking classes. Customers already grade me with decisions to renew contracts or not, and I am paid for that stress. In contrast, voters at Web 2.0 blog aggregators are not required to give a reason for voting down and almost never bother with it. This is like getting a school exam back with a score but no indication of which questions you got wrong.
* No PageRank benefits for DZone
It is no secret that Google loves blogs. Any company can increase its visibility cheaply by having a regularly updated blog. Therefore, I do not really want to stop blogging at this time - PageRank of one or bust.
The PageRanks for javablogs.com and dzone.com are both six. A blogger can post anything to javablogs.com including resubmitting everything again and get those automatic incoming links. There are no blog commenting at javablogs.com so you do not have to spend more time responding to comments.
There is no PageRank benefit to commenting at DZone because DZone does not offer a Web site link in the comment. I dislike that you cannot change or remove DZone comment votes, or even see who voted on each comment. For these reasons, many bloggers do not respond at DZone. People googling you or your company may see a negative comment first elsewhere and decide not to visit your site to get your side of the story.
For anyone interested in search engine optimization, you can pretty much post anything including blatant link spam at sites like techcrunch.com and guarantee an incoming link from a PageRank eight site. Those sites apparently never delete blog comments. In less than an hour, you can legitimately multiply incoming links with much less effort than blogging.
* Random submissions
Bloggers never know which blog entry will be posted on dzone.com unless they post the entries themselves. Therefore, the blog article always goes out unpolished because it takes too much time for the average blogger to clean up every blog entry.
To be clear, I want to thank the people that submitted my previous blog entries for thinking that they are DZone worthy and for taking the time to do so. I just do not want to sanitize every blog entry on the small chance that it might end up at DZone.
* Opt-Out
Some people have asked if Web 1.0 sites like javablogs.com is necessary with the existence of dzone.com, and I think the answer is a definite yes. Please let me know if there is an opt-out system at DZone - I could not find one. Tell me if I am missing some benefit of a listing at a Web 2.0 aggregator like DZone.